Question 1

What is Clairwire?

Accepted Answer

Media monitoring for PR agencies. Clairwire checks news and social media for each of your clients on a fixed schedule, day and night. It reads every mention it finds and explains it in plain words, sends the urgent ones to Slack, Microsoft Teams, Discord or email, and writes a short brief for each client every morning.

Question 2

How is Clairwire different from other media monitoring tools?

Accepted Answer

Most monitoring tools give you a list of links, only quote a price after a sales call, and sell yearly contracts. Clairwire reads each mention and explains it in plain words, publishes its check schedule and its price, and bills monthly.

Question 3

Which sources does Clairwire check, and how often?

Accepted Answer

News, X, Bluesky, Reddit, Hacker News and YouTube are searched for your client by name, and Clairwire also reads the RSS feeds and websites you add and the public Instagram, Facebook, LinkedIn, TikTok and Threads pages you choose. You set how often each source is checked: news, Bluesky, Reddit, Hacker News, RSS feeds and websites as often as every 10 minutes, X every 30 minutes, YouTube every 2 hours and social pages every 6 hours. Checks run day and night. Podcasts are coming soon.

Question 4

Does Clairwire read coverage in other languages?

Accepted Answer

Yes. Clairwire records the language of each mention, and you can filter the inbox by language. A mention in another language opens in English with one click. The reason for each reading, the summaries and the morning brief are always written in English.

Question 5

Can I add coverage Clairwire did not find?

Accepted Answer

Yes. Paste the web address of a page, for example print coverage that was put online, and Clairwire adds it to the client's mentions and reads it like any other mention.

Question 6

Does Clairwire replace my team?

Accepted Answer

No. Clairwire does the checking, the reading and the sorting. Your team keeps the judgment, the relationships and the strategy, and starts each day from work that is already done.

Question 7

Do I need to install anything?

Accepted Answer

No. Clairwire runs in the browser. Slack, Microsoft Teams and Discord are connected by pasting a webhook link, and email alerts go to the addresses you list.

Question 8

How do alerts reach my team?

Accepted Answer

Each new mention is analysed as soon as it is found, and an alert is sent to every channel you have connected (Slack, Microsoft Teams, Discord, email or a webhook) whose level it reaches. You choose the level per channel, for example urgent and critical only in Slack. Everything else waits for the morning brief.

Question 9

How does crisis detection work?

Accepted Answer

Clairwire watches each client's mentions over the last 6 hours. When there are at least 5, at least 3 times the usual volume, and most of the coverage from credible sources is negative, it sends a critical alert. Crisis detection is on for every client from the start, and you can change its thresholds per client.

Question 10

Do the readings come with explanations?

Accepted Answer

Always. Each mention is described in words (for example "Negative", "High credibility", "Spreading fast") with the reason written in plain language, and a suggested next step when one is needed. No bare scores.

Question 11

Can Clairwire summarize a set of mentions?

Accepted Answer

Yes. Filter the inbox, for example to one client's negative mentions this week, and press Summarize. Clairwire writes a short summary of those mentions, and every point links to the mentions it is based on.

Question 12

Can I send reports to my clients?

Accepted Answer

Yes. Clairwire writes a coverage report for any period. You can share it with a link and an access code that changes every day, or download it as a PDF with your logo and your color. Mentions you add to the report appear in it as quotes. You can remove the "Prepared with Clairwire" line in Settings.

Question 13

Can I compare a client with its competitors?

Accepted Answer

Yes, for news. Name up to 3 competitors, and the client's overview shows what share of the Google News articles naming the client and those competitors named each one, with the change from the period before. Social media posts about competitors are not collected.

Question 14

How long does Clairwire keep mentions?

Accepted Answer

Clairwire keeps every mention for as long as the client is in your workspace.

Question 15

Can I manage multiple clients?

Accepted Answer

Yes. Each client has its own sources, alert rules and morning brief, and your whole team works across all of them in one workspace.

Question 16

What counts as a client?

Accepted Answer

One monitored name: a company, a brand or a person. Each client has its own sources, alert rules and morning brief, and costs $150 per client per month.

Question 17

Can my whole team use it?

Accepted Answer

Yes. Invite your whole team at no extra cost: there is no per-seat fee. Everyone works in the same workspace, and owners and admins also manage the team and where notifications go.

Question 18

How is Clairwire priced?

Accepted Answer

$150 per client per month. One plan with everything included: every source, AI reading of every mention, alerts, the morning brief, the weekly client summary, reports with your logo, and news coverage compared with up to 3 competitors, for your whole team with no per-seat fee. Taxes may apply depending on your location.

Question 19

Is there a free trial?

Accepted Answer

No. Creating an account is free and needs no card, and you pay when you add your first client ($150 per client per month). Every charge has a 14-day money-back guarantee, no reason needed. If you want to see the product first, book a 30-minute walkthrough.

Question 20

Is there a contract?

Accepted Answer

There is no yearly contract. You are billed monthly for each client and can cancel any time in the app. You keep access until the end of the month you paid for, and you are not charged again.

Question 21

What is the refund policy?

Accepted Answer

Every charge — the first payment or a renewal — has a 14-day money-back guarantee. Ask within 14 days of the charge and you get a full refund. No reason needed. Cancellation is separate and always available: cancel in the app any time, keep access until the end of the billing period, and you are not charged again.

Question 22

What happens after I sign up?

Accepted Answer

You create a workspace and add your first client: their name, a few keywords and the sources to check. You pay when you add the client. The first check runs within 10 minutes, each new source loads up to 30 days of history, and the first morning brief arrives the next morning.

Frequently asked questions

The product

Alerts, readings and briefs

Reports, competitors and history

Clients, teams and pricing

Try Clairwire with one client.