The Clairwire blog
Articles on media monitoring: how to catch a problem early, read sentiment, judge which sources to trust, and keep up with every client.
What media monitoring actually costs in 2026
Most media monitoring platforms do not publish prices. Real contract data does exist — median contracts, renewal clauses, and tier limits, with sources. Here are the numbers.
Read article 6 min
The first hour: a working checklist for when a story starts moving
When crisis signals fire, the next sixty minutes decide whether you're shaping a story or chasing it. A practical sequence for PR teams — verify, size, decide the posture, brief the client, prepare the response.
Read article 7 min
How agencies keep eyes on twenty clients without twenty analysts
Multi-client monitoring fails when it's run as twenty separate single-client setups. The answer: isolated client workspaces, shared team attention, and triage that spans the whole roster.
Read article 6 min
The morning briefing beats the dashboard, and it isn't close
Dashboards make you come to them, then make you do the analysis yourself. A written briefing delivered where you already work inverts both — here's why we made the briefing Clairwire's primary interface.
Read article 5 min
Sentiment is not enough: the four scores that actually describe a mention
Positive-or-negative is one dimension of a four-dimensional problem. Credibility, influence and virality determine whether a mention deserves ten seconds or the whole team — and why every score needs a written reason attached.
Read article 7 min
Four signals that show up before a PR crisis makes headlines
Crises rarely arrive without warning. The warning signs are volume spikes, negative clusters, influence jumps and cross-platform spread — here is what each one looks like and why combinations matter more than any single signal.
Read article 8 min
Media monitoring gives you a feed. PR intelligence gives you an analyst.
Most monitoring tools stop at collection — a keyword feed you still have to read. PR intelligence is what happens when the reading, scoring and triage are done before you open the tab.
Read article 6 min
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